The TikTok starts for a teenager woman with half-green, half-black locks, a concise of pink blush in one single hand and a brush when you look at the other.
“Don’t stress, I’m not gonna do exactly what everybody else thinks I’m going to do,” states the voiceover, a clip from the 1998 film Half Baked.
Like she spent too long in the sun as she mouths along with the words, she cakes the blush on her cheeks and her nose, making her look.
When you yourself haven’t invested time from the TikTok software, none of this makes any feeling. However for those within the recognize, it’s an amazing encapsulation of egirls — a new sort of cool woman who was simply created and life regarding the platform. She’s funny, she’s adorable, she’s completely ’90s, and she understands precisely how to try out with objectives.
TikTok lets users make videos as much as 15 seconds long, set either to music that is popular appears they upload themselves. That’s why it produced large amount of feeling whenever TikTok merged utilizing the application Musical.ly in 2018. TikTok’s moms and dad company, ByteDance, happens to be considered the world’s best unlisted startup. It now has a lot more than 800 million packages global.
In the beginning blush, TikTok might appear to be a lip-syncing app, like Musical.ly had been. But its users have actually developed it into a lot more. TikTok now plays host to memes, styles, and challenges that only exist from the platform. It’s been called the new Vine (RIP), in accordance with valid reason.
TikTok has been embraced by way of a more youthful generation that snubs Facebook and Twitter but really loves Instagram. It is not just a location for imagination but a location for the workout of individual branding — a spot to emphasize your character or art one through the ground up. Just as much as TikTok is approximately memes, it is also about simply looking cool, being funny, and getting loves.
Someplace in that mixture of teenage yearning for identification plus the drive for loves, the egirl came to be. And she’s cooler than you.
Egirls have grown to be an extremely noticeable demographic on TikTok — and, it seems, just on TikTok — consisting primarily of teenagers. The characteristics of an egirl are since ironic as they truly are oddly particular.
The makeup products is considered the most iconic the main look — thick black colored eyeliner with wings and attractive small forms drawn with the exact same eyeliner beneath the eyes. Often the forms are hearts, but often they’re dots or x’s, and they’re drawn using the certain hand of somebody whom spent my youth beauty that is idolizing. Over the cheeks and nose is just a bright sweep of blush, with a little highlighter simply regarding the key end, often sitting above a septum piercing. Lips have actually either an obvious gloss or a matte lipstick that is dark.
The hairstyle that is go-to half-pigtails and possibly a smattering of snap videos during the hairline, if the individual is not using a beanie. Along with is going to be abnormal in some manner: half-black, half-something-else is just an option that is popular.
The absolute most joked-about appearance is an oversize band T-shirt more than a striped top that is long-sleeve. Regarding the base is either belted high-waist jeans or an A-line dress just like the pretty girls in animes wear.
Many perform video games — they’re not to ever over at the website be confused with “gamer girls,” though — watch anime, and tune in to unfortunate tracks by Billie Eilish and Lil Peep. Discord could be the platform for getting up with fans.
Egirls know very well what memes are nevertheless funny and just how to accomplish the dances from Fortnite. PewDiePie’s “Bitch Lasagna” diss track is really an earworm that is familiar.
It is possible to think about them like a modern-day “scene girl” through the mid-aughts. And like scene girls, egirls have factor that is reactionary. Scene girls and emo girls had been a countertop into the preppy, Juicy Couture appearance regarding the period (see: Paris Hilton) the method egirls could be a countertop to your polished, Facetuned Instagram influencer.
While you will find definitely variants, with no one woman embodies every stereotype that is single you simply have to spend a few minutes on TikTok’s For You page to start out seeing egirls appearing on your own display.
The egirl is becoming this kind of ubiquitous existence on the software that there’s a whole genre of “egirl factory” videos.
During these videos, individuals disappear into a space with this label as they are changed to the style that is aforementioned. Even though these might be regarded as mocking the trend, there’s a tone of envy and, maybe, admiration. “If we become an egirl, am I going to finally get loves?” they ask.
But there’s also the word it self — egirl. It didn’t begin TikTok. The initial definitions of “egirl” on Urban Dictionary, dating back into 2013, describe them as “internet sluts.” They’re girls whom look for gamer men, luring them in with visual appearance and flirtation in hopes of having their most prized commodity — attention. Simply speaking, it is a misogynist insult born of guys fantasizing that girls whom share their hobbies are clamoring for his or her time and effort.
“Egirl” is just one more entry in an extended type of terms tossed at girls to decrease their passions — in this situation, video gaming — and prop the egos up of teenagers.
However the egirls of TikTok aren’t afraid regarding the term. Yes, sometimes it is utilized ironically, and yes, you can find still lots of individuals contending to just just take them straight straight down a notch. But TikTok egirls realize that they’re popular — their counts that are follow the application and their numerous imitators prove that. They don’t feel insulted. They feel adorable, and so they feel empowered.
Marley is 16 and everyday lives in Colorado together with her parents and 21 animals. On TikTok, she goes on thiccbeefcake69, because of the display name “juul rips for jesus.” She’s got significantly more than 150,000 fans on TikTok, and 2.3 million hearts (the same as a “like”).
“ we have named an egirl daily. It’s not too big of the deal for me, she told me because it’s kind of like a title.